✦ ecommerce

Stop losing subscribers you already fought to acquire.

Subscription businesses lose 5–8% of revenue to involuntary churn alone every month. Automated dunning and win-back flows recover most of it.

Recover the churn you're accepting as normal ↗Calculate your ROI

68%

of failed payments recovered with smart dunning

22%

of cancellation-intent customers saved by the cancellation flow

19%

of churned subscribers returned via win-back campaign

The problem

Subscription churn has two sources: voluntary (customer decides to leave) and involuntary (payment fails and no one follows up). Most businesses address neither systematically. Payment failures that aren't recovered within 3 days convert to cancellations. Cancellation flows with no retention offer let the subscriber walk without an attempt to keep them.

How it works

We build a comprehensive churn defense system. Dunning sequences recover failed payments with timed retry logic and personalized emails. An at-risk detection model flags engaged-but-declining users. The cancellation flow presents personalized save offers (pause, downgrade, gift to a friend) before confirming. Win-back campaigns reach churned customers at 30, 60, and 90 days with tailored return incentives.

What you get

Smart dunning sequence

Failed payment → retry at 3/5/7 days with email notifications → final warning → card update request.

Card update flow

Automated email with secure card update link before the subscription cancels on failed payment.

Cancellation flow with save offers

Cancelling customers see: pause option, downgrade, or 20% discount — before the cancel completes.

At-risk subscriber detection

Engagement-based model flags subscribers likely to cancel 30 days before they do.

Win-back campaigns

30/60/90 day post-churn email sequences with increasing incentive tiers.

Churn analytics dashboard

MRR at risk, recovery rate by cause, and win-back conversion tracked in real time.

Common questions

Does this work with Stripe Billing or Recurly?

Yes — Stripe, Recurly, Chargebee, and Braintree all have supported integrations.

Can the cancellation save offer vary by subscription plan?

Yes — high-value plan cancellations can see bigger save offers; low-value plans see simpler options.

What's the best timing for win-back campaigns?

For most subscription products: 30 days (pain reminder), 60 days (social proof), 90 days (best offer). We tune this to your cohort data.

Recover the churn you're accepting as normal

Tell us about your business and we\'ll scope this for you — no commitment required.

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